E0012 – Evoking Emotion in Marketing

//E0012 – Evoking Emotion in Marketing

E0012 – Evoking Emotion in Marketing

Kat Lesperance is not just passionate about marketing, she absolutely lives for it. Kat, a mother of three, started her powerhouse marketing company Sensible Marketer Inc. a little over a year ago after spending 13+ years in corporate marketing.

In this episode we talk about finding her passion for business in High School, becoming an accidental entrepreneur, her love for data mining, shaping and embracing the customer journey, split A/B testing, how to increase response rates in your advertising by evoking emotion in your customer, and just because we can, we talk about reality tv and her favourite shows, and finish up with her advice on how to start your own rebellious journey.

Kat Lesperance

Sensible Marketer Inc.

Links talked about in this episode

Hosted by Michael Dean Dargie
@MichaelDargie IG
@MichaelDargie TW

By |2019-01-10T12:20:40+00:00August 7th, 2018|Season 1|0 Comments

About the Author:

Michael Dargie is a creative professional who specializes in brand strategy, sports a spiffy right-hemisphere and an insatiable desire to push limits. Parent, entrepreneur, creative professional, award-winning producer, artist, musician, actor, improviser, writer, director, host and emcee. He's host of the RebelRebel Podcast; "Dropbear" of Dropbear and Panda Save the World Podcast and comedy team; and can often be found on the stage of the world famous Loose Moose Theatre. To round things out he holds blackbelts in two styles of Japanese jujitsu, is an advanced scuba diver, a championship cart racer, and motorcycle expert.

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