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The Journey of a Sock Monger

In this episode of the RebelRebel Podcast, Michael Dargie welcomes Tommy Zizian, the founder of Sock Rocket, a social enterprise that donates three pairs of socks for every pair sold. 

Tommy’s journey from being a line cook, web developer, and eventually a “sock monger” is a testament to his rebellious spirit. He explains how his endeavour is not just about selling socks but about meeting people’s basic needs and promoting social responsibility. Tommy also shares how Sock Rocket navigated the challenges of the pandemic, transforming itself for the digital marketplace. 

Beyond the business, Tommy expresses his hope for the future of Artificial Intelligence, particularly in aiding social enterprises and improving quality of life.


  • Tommy’s transition from a line cook and web developer to a social enterprise founder.
  • Explanation of Sock Rocket’s business model and social impact.
  • The impact of the COVID-19 pandemic on Sock Rocket and its transformation.
  • Tommy’s views on the potential of AI in contributing to social enterprises and poverty reduction.


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About the Author: Michael Dargie

Michael Dean Dargie is a sought-after international speaker and the host of the RebelRebel Podcast. He has been nominated for Outstanding Host, as well as Outstanding Business Series in the Canadian Podcast Awards numerous times. Michael is the CEO and "Creative Zealot" at Make More Creative—a branding agency serving creative rebels and businesses worldwide.