Start branding before you start selling
Discover the essence of authentic personal branding with Phyllis Williams-Strawder, the Ghetto Country Grandmother, on The RebelRebel Podcast. She challenges conventional ‘code-switching,’ advocates for starting branding before selling, and emphasizes the importance of maintaining personal boundaries in public platforms. A must-listen for entrepreneurs and rebels in branding.
EPISODE HIGHLIGHTS
- Phyllis Williams-Strawder’s stance against ‘code-switching’ and advocating for consistent authenticity.
- The strategy of beginning branding before selling to create organic growth.
- Caution against turning personal life into public content, emphasizing boundaries.
- The concept of ‘getting lost’ as a learning experience.
- Future plans of launching a hat line?
- The critique of the overused term ‘authenticity’ in branding.
LINKS IN THIS EPISODE
About the Author: Michael Dargie
Michael Dean Dargie is a sought-after international speaker and the host of the RebelRebel Podcast. He has been nominated for Outstanding Host, as well as Outstanding Business Series in the Canadian Podcast Awards numerous times. Michael is the CEO and "Creative Zealot" at Make More Creative—a branding agency serving creative rebels and businesses worldwide.