From Madison Avenue to Authorship
Host: Michael Dargie
Guest: Jeff Swystun, Branding and Marketing Expert, Author
Episode Overview: This episode of the RebelRebel Podcast, hosted by Michael Dargie, features a captivating conversation with Jeff Swystun. Known for his expertise in branding and marketing, Swystun shares his journey from the bustling world of Madison Avenue to becoming an acclaimed author and branding sage.
Key Discussion Points:
- Madison Avenue Memories: Swystun delves into his early career in advertising and branding, sharing anecdotes and insights from his time on Madison Avenue.
- Transition to Independence: The episode explores Swystun’s shift from corporate life to becoming an independent branding consultant, offering strategic insights across a variety of industries.
- Literary Ventures: Swystun talks about his books, including “Why Marketing Works”, and a unique exploration of the history of TV dinners, blending social and business history with culinary evolution.
- Storytelling and Brand Strategy: The conversation highlights the importance of storytelling in branding, with Swystun discussing how brands connect with their audience through unique narratives.
- Personal Side of Creativity and Entrepreneurship: Jeff shares personal anecdotes from his global business experiences, including the challenges and triumphs he faced as a creative professional.
- Philosophical Musings: Swystun shares his thoughts on life, creativity, adaptability, and the evolving dynamics of family and consumer behavior.
- Advice to Aspiring Rebels: Jeff offers valuable advice to aspiring entrepreneurs and creatives, emphasizing authenticity, curiosity, and the courage to step out of one’s comfort zone.
- Looking Ahead: The episode wraps up with Swystun discussing his future projects and aspirations in the realms of writing and branding innovation.
This episode is not just an interview; it’s a masterclass in branding, marketing, and creative expression. Jeff Swystun’s journey provides invaluable insights for anyone passionate about the creative industries.
LINKS FROM THIS EPISODE
Books By Jeff
Why Marketing Works by Jeff Swystun
TV Dinners Unboxed by Jeff Swystun
Recommended by Jeff
Forever by Pete Hamill
The Endurance by Caroline Alexander
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About the Author: Michael Dargie
