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“We absorb information from narrative, from stories. It’s our operating system.”

Guest: Neal Foard, STORYFIRE.NET

In this episode of The RebelRebel Podcast, host Michael Dean Dargie sits down with storytelling expert Neal Foard. Known for his deep understanding of narrative and its impact on business and personal communication, Neal shares his journey from the advertising world to becoming a renowned storyteller. The conversation delves into Neal’s philosophy that the ability to communicate ideas clearly through storytelling is one of the most timeless and valuable skills.

Neal discusses his unique course, StoryFire, which is designed to teach people how to tell better stories. He emphasizes the importance of empathy, listening, and making others the hero of the story. Neal’s anecdotes, including one about a life-changing encounter at an auto repair shop, illustrate the power of positivity and human connection.

Throughout the episode, Michael and Neal explore the intricacies of effective storytelling, the significance of the first few seconds in a presentation, and the importance of conflict and contrast in narratives. Neal’s insights are not only enlightening but also practical for anyone looking to enhance their storytelling abilities, whether in business or personal interactions.

Cool Things Neal Says

“The most timeless skill you can have in any field is the ability to communicate ideas clearly.”
“We absorb information from narrative, from stories. It’s our operating system.”
“A truly great presenter is often a very good listener because the best presentations are conversations.”
“You don’t have to be alone. Your job isn’t to fight your own loneliness, it’s to cure somebody else’s.”
“Just being at the typewriter, and yes, you ground out one more sentence, you are already winning because you are in the process, and the process is the victory.”

Episode Highlights

  • StoryFire Course: Neal talks about his storytelling course, StoryFire, which includes 18 modules on effective storytelling techniques.
  • Power of Empathy in Storytelling: Neal emphasizes the importance of empathy and listening in creating compelling stories.
  • Personal Anecdotes: Neal shares a touching story about an encounter at an auto repair shop, illustrating the impact of kindness and positivity.
  • Contrast and Conflict in Stories: Discussion on how conflict and contrast make stories interesting and memorable.
  • Impact of First Impressions: Neal explains why the first few seconds of a presentation are crucial for capturing attention.
  • Neal’s Life Philosophy: Neal shares his belief in improving others’ lives and how it leads to personal happiness.
  • Travel and Connection: Neal expresses his desire to travel across the country, meeting people who have invited him for coffee or a beer.

Links from Episode

Neal Foard Website (
Neal Foard on LinkedIn (
Neal Foard on YouTube (
Neal Foard on Instagram (
Neal Foard on TikTok (

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About the Author: Michael Dargie

Michael Dean Dargie is a sought-after international speaker and the host of the RebelRebel Podcast. He has been nominated for Outstanding Host, as well as Outstanding Business Series in the Canadian Podcast Awards numerous times. Michael is the CEO and "Creative Zealot" at Make More Creative—a branding agency serving creative rebels and businesses worldwide.