Is today a day for comfort or courage?

It’s clear that Chris Kneeland had enough of the status quo regarding marketing and branding — seeing companies being bamboozled into believing that an overdose of promotional activity will make them relevant.

Chris noticed that leaders and employees are happier when doing something more significant than just trying to convince people to buy stuff they don’t need or can’t afford.

How did he get to where he is? Where’s he going? Why him? And what advice does he have for “Rebels in Waiting”?


Thank you to Make More Creative for the studio and production support and Emre Cords for the sick theme music.


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The RebelRebel Podcast is produced by Make More Creative​ and hosted by Michael Dean Dargie

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About the Author: Michael Dargie

Michael Dean Dargie is a sought-after international speaker and the host of the RebelRebel Podcast. He has been nominated for Outstanding Host, as well as Outstanding Business Series in the Canadian Podcast Awards numerous times. Michael is the CEO and "Creative Zealot" at Make More Creative—a branding agency serving creative rebels and businesses worldwide.