“Consistency creates miracles.”
Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Wayne Mullins, UGLYMUGMARKETING.COM
In this episode of the RebelRebel Podcast, host Michael Dargie sits down with Wayne Mullins, founder of Ugly Mug Marketing, to explore the profound world of marketing that transcends traditional advertising. Broadcasting from the quaint town of Alexandria, Louisiana, Wayne shares his unique journey from mowing lawns to crafting a leading marketing firm that defies geographical and conventional boundaries.
The conversation delves into the heart of what marketing truly involves—far beyond just ads—to include every touchpoint of a business, from customer service to the aesthetics of a storefront. Wayne discusses how Ugly Mug Marketing has achieved global reach and influence from a small town, emphasizing the power of transforming customers into brand evangelists.
Wayne’s personal story of growth, from his early challenges in sales to the eventual realization that success in business mirrors personal development, offers invaluable lessons. He emphasizes the importance of consistency in actions, understanding the difference between marketing and advertising, and fostering a trust-based company culture that thrives on accountability.
Cool Stuff Wayne Says
“Marketing is about everything from the way the front of our building looks to the way we answer our phones.”
“We’ve attracted clients from around the world because we understand the power of turning customers into evangelists.”
“Consistency creates miracles.”
“We judge others by their actions, ourselves by our intentions.”
Episode Highlights
- Introduction to Wayne Mullins and Ugly Mug Marketing.
- Differences between marketing and advertising.
- Impact of a small-town business on a global scale.
- The importance of brand evangelists.
- Insights into building a trust-centered business culture.
- Wayne’s personal journey from lawn care to marketing.
- The role of consistency and mindset in personal and professional success.
Links from Episode
Ugly Mug Marketing (https://uglymugmarketing.com)
Ugly Mug Marketing on Facebook (https://www.facebook.com/uglymugmarketing/)
Ugly Mug Marketing on Instagram (https://www.instagram.com/uglymugmarketing/)
Wayne Mullins on Instagram (https://www.instagram.com/fireyourself/)
Ugly Mug Marketing on LinkedIn (https://www.linkedin.com/in/fireyourself/)
Recommended Reading by Wayne
The Art of Living by Epictetus
The Mountain is You by Brianna Wiest
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About the Author: Michael Dargie
