Is today a day for comfort or courage? It's clear that Chris Kneeland had enough of the status quo regarding marketing and branding -- seeing companies being bamboozled into believing that an overdose of promotional activity will make them relevant. Chris noticed that leaders and employees are happier when [...]
In this episode I'm talking with Lisa Genovese about everything. Lisa is the President of Bottomline Marketing and we talk about marketing, her six principles of brand building, entrepreneurial journeys, disruption and innovation in big markets, brand pivots, scuba diving with sharks, horse jumping, Mickey the Boston Terrier and so [...]
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