“Your brain is not fixed. It’s as trainable as your body.”
In this episode, Michael Dargie welcomes George Haymaker, a neuroscience educator and brain performance coach, who helps people understand and train their brains for lasting change.
This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.
George’s path to neuroscience wasn’t straightforward—he began in food and beverage, running restaurants and eventually becoming a serial entrepreneur. But at the age of 52, addiction nearly ended his life. Fifty pain pills and two bottles of vodka a day left him in rehab, questioning if change was even possible .
That turning point became the start of a new chapter. George dove into psychology, spirituality, and ultimately neuroscience, where he discovered how deeply malleable the brain truly is. He now works to share that knowledge, making brain science accessible so people can rewire unhelpful patterns, shape mental activity, and reclaim their lives .
George explains that brain change doesn’t happen through hacks or shortcuts—it takes repetition, emotional salience, and meaningful practice. He shares insights on prediction, survival instincts, and why the brain resists change, even when our current patterns are destructive. He also talks about how diet, daily structure, and simple practices can radically transform brain health .
The conversation spans cooking, the lessons dogs can teach us, and George’s newest venture, Brain Club—a “gym membership for your brain” where people can learn, connect, and train their mental fitness in a community setting .
For rebels in waiting—those standing on the edge of change—George offers both empathy and a challenge: ask yourself if you’d be proud of the life you’ve lived if it ended tomorrow. If not, maybe that’s enough to begin your own transformation today.
Quoteable Quotes
“The brain doesn’t change with hacks. It changes through repetition, reward, and meaning.” — George Haymaker
“Money is oxygen.” — Michael Dargie
“Your brain is not fixed. It’s as trainable as your body.” — George Haymaker
“Even if life feels destructive, your brain resists change because it knows the past.” — George Haymaker
“Would you be proud of the life you’ve lived if it ended tomorrow?” — George Haymaker
Episode Highlights
From Hotels to Entrepreneurship | George’s early career in food and beverage.
Hitting Bottom | Addiction, rehab, and the start of change.
Discovering Neuroscience | How studying the brain became a calling.
Why Change Is Hard | The brain’s resistance and survival instincts.
Hacks Don’t Work | Why repetition and meaning drive transformation.
Eating for the Brain | How George rebuilt his diet around whole foods.
Finding Joy | Structure, gym time, and life with two puppies.
Introducing Brain Club | A community approach to brain training.
Mentorship and Empathy | Why lived experience matters in coaching.
Lessons from Dogs | Forgiveness, presence, and unconditional love.
Advice for Rebels in Waiting | Facing resistance and choosing change.
LINKS FROM EPISODE
George Haymaker Website (http://georgehaymaker.com/)
George on LinkedIn (https://www.linkedin.com/in/georgehaymaker/)
George on Facebook (https://www.facebook.com/profile.php?id=61574817093251)
George on Instagram (https://www.youtube.com/@georgehaymakerneuroeducator)
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“BrandJitsu™: Move Your Brand From ‘Meh’ To Memorable”
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About the Author: Michael Dargie
